On page optimization is one of the initial steps every professional should adopt in order to succeed in the rank achievement war in the search engines. Indian Virtual Assistants™ (IVA) believe that on page SEO is often a hugely underestimated part of your SEO strategy. In a world where everyone is focusing on links, the importance of on page is often forgotten. We believe that content is, and always will be King, and on page SEO is all about content.
Search Engine Optimization (SEO) requires a page by page update of web content and code in order to balance out the components without spamming the search engines. On page SEO is not just about stuffing keywords in Meta title or Meta description section, it is more than that. In reality, on page SEO is about assimilating keywords in the content, title or in meta description section of websites so that your website gains visibility whenever visitors searches with that particular topic or term.
1.Developed Strategic Stance & Competitive Advantage
As in most business contexts, there is something to be said about first-mover advantages. Those first-to-market tend to swallow-up more share and a protected market position. Those who fail to stake a claim wane and die. It is important for brands to carve out a presence online, battle for positioning, and SERP’s are arguably the most beneficial places to do so online.
2. Increased Targeted Traffic
It’s the age of inbound marketing when strategic targets exist in cyberspace looking to consume the information and offerings put forth by the most nimble and responsive marketers. The most successful ones are those who know their customers’ needs and search behaviour and who tailor their web presence and content to them accordingly. In a push versus pull debate, pull usually wins. Pre-qualified traffic translates into more warm leads and better conversion figures.
3. Improved Branding & Marketing Positioning
Solid performance in search engine results pages (SERP’s) translates into credibility and top-of-mind awareness for the successful SEO practitioner. Google’s a great place to build brand equity and position products and services within the marketplace. The better a brand can secure and defend a first-page organic search result under a targeted keyword or basket of keywords, the more people will trust it within the competitive space, and the more conversion can be expected.
4. Measurable Control & Facilitated Responsiveness
Analytics tools enable marketers to monitor their web properties’ performance under a number of important criteria. The information derived from key metrics can dictate the appropriate action for tinkering with items valued by search engines that improve page ranks and performance within SERP’s. Consistent monitoring, split testing and responsive action can reasonably predict, protect or improve the positioning of a brand within SERP’s. In times like these, it’s important to get scientific about initiatives and their associated spend.
5. Better Return on Investment (ROI)
The cost of SEO is whatever budgets allow it to be and could be negligible over a given period of time, especially when marketers earn a solid page rank and manage to protect it. A small investment could be enough to deliver significant impact, depending on the market and breadth of SEO efforts undertaken. Search engines do not charge to index websites. Efforts made to optimize a site for search up-front can have enduring benefits that can be sustained over the long haul at a marginal cost, or even for free.